Pick platforms you can maintain
Consistency on two platforms beats sporadic activity on five. Choose based on where your customers are and what content you can realistically produce each month.
Build repeatable content formats
Recurring formats reduce the creative burden dramatically. Once a format works, it can be produced in batches rather than invented weekly.
Measure what matters
Reach and engagement are useful diagnostics, but the goal is enquiries, bookings or sales. Track the path from social to conversion.