Get the fundamentals right
Claim and fully complete your Google Business Profile, including categories, services, opening hours and photographs. Incomplete profiles consistently underperform against fully populated competitors in the same area.
Fix inconsistent business data
Name, address and phone number must match exactly across your website and every major UK directory. Inconsistency undermines confidence in your location data and suppresses local visibility.
Build genuine location pages
A location page should contain real, specific information about that area and your service there. Duplicated pages with the town name swapped out provide no value and are treated accordingly.