Find where visitors leave
Analytics funnels, heatmaps and session recordings quickly reveal where intent is lost. Fixing a single high-drop-off step is often worth more than a broad redesign.
Reduce friction in forms
Every additional field costs completions. Ask only for what you genuinely need at first contact and gather the rest during qualification.
Test, do not guess
Opinions about design are not evidence. Structured A/B testing with sufficient sample size is the only reliable way to know which version actually performs better.