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The Email Automations Every UK Business Should Have Running

Welcome, nurture, abandonment and win-back flows that generate revenue without ongoing effort.

26 May 2026 · 6 min read · The NOVYXO Team

The welcome sequence

New subscribers are at peak interest. A short, well-written welcome sequence introducing your business and its value routinely outperforms broadcast campaigns.

Abandonment recovery

For e-commerce and enquiry-based businesses alike, a timely reminder recovers a meaningful proportion of interest that would otherwise be lost.

Win-back and reactivation

Lapsed customers are cheaper to reach than new ones. A structured reactivation flow is one of the highest-return automations available.

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