Retail
UK Retail Brand
A multi-store retailer needed its online channel to contribute meaningfully alongside physical stores.
The challenge
The brand's website attracted reasonable traffic but converted poorly, and paid search was managed without reliable conversion tracking. Leadership had no clear view of which channels contributed revenue.
Our solution
- Rebuilt analytics and conversion tracking across the site
- Restructured paid search around product margin and intent
- Produced category-level SEO content and internal linking
- Ran a structured programme of product page conversion tests
The outcome
The retailer moved to a measurable acquisition model where spend decisions are made against contribution rather than surface-level traffic metrics.
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- Rolling monthly agreements
- UK registered company