Legal
Law Firm
A regional law firm wanted to build organic authority across three priority practice areas.
The challenge
Paid search costs in the firm's practice areas were unsustainable, and its website had thin content with no clear structure for individual services.
Our solution
- Created dedicated practice-area hubs with supporting content
- Resolved technical issues limiting crawl and indexation
- Produced guidance content answering pre-instruction questions
- Implemented enquiry tracking by practice area
The outcome
The firm developed an organic acquisition channel that reduces dependence on high cost-per-click legal advertising.
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