Construction
Construction Company
A regional contractor needed better quality project enquiries within a defined service radius.
The challenge
Paid campaigns generated volume but a large share of enquiries fell outside the service area or budget range, consuming estimator time with no return.
Our solution
- Rebuilt the website around project types and service areas
- Applied strict geo-targeting and negative keyword control
- Added qualification fields to enquiry forms
- Set up reporting on qualified rather than raw leads
The outcome
The contractor now measures cost per qualified enquiry, and estimator time is spent on projects that match the business.
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Ready to Discuss Your Next Project?
Request a bespoke proposal or book a no-obligation consultation. We will review your current marketing and outline where the fastest gains are.
- No obligation
- Rolling monthly agreements
- UK registered company